What is your first association with the
Chevrolet brand? First things that most probably come into your head are undoubtedly American spirit and cool American cars. But mostly peaple don't know that Louis
Chevrolet, the founder of the brand, had Swiss roots as he was born in La Chaux-de-Fonds in a family of a Swiss master
watchmaker. From his childhood, Louis was overwhelmed by a great passion for
watches and helped his father at the workbench.
For the first time in the history of the legendary brand, the link between
Chevrolet and
watchmaking is restored through launching the Louis
Chevrolet watch brand. The brand has already created its first
watch collection. Frontenac, the name of the collection, has been suggested by the name of the race car company founded by Louis
Chevrolet. Among the timepiece you will discover automatic, manually-wound and quartz
watch models.
The creators of the Louis
Chevrolet watches have provided the pieces with the styling cues inspired by the
Chevrolet founder and his cars. They try to apply the same materials as used in the car industry. Pearled appliques on the
watches' dials will make you think of the metal forms sported on the old dashboards. The movements have also been decorated in the spirit of the famous car producer. The number '8,'
Chevrolet's racing number, is found on the back.
Louis
Chevrolet watches are distinguished due to the unique design and are produced in very limited series. Some of the timepiece may be personalization according to the wishes of the customer. The Louis Chevrolet
watch brand wants to maintain a flexible approach towards
watch production to match the present-day needs of the market, still remaining devoted to the philosophy of the brand.
The Louis
Chevrolet watches are manufactured in Courgenay, the Swiss Jura region. Meanwhile, a new building is being constructed in Porrentruy and the manufacture will be moving there by the end of 2007.
The timepieces are powered by ETA and Ronda movements. The range of mechanisms comprises one manual mechanical movement, four automatic mechanical movements, two quartz movements, including one chronograph big date and one GMT big date.
Louis
Chevrolet distributes its distinctively styled timepieces in the traditional manner, through finding distributors in different parts of the world. The brand has planned to distribute its
watches to about a dozen countries during the initial period, with America as a major target. At the present moment, the Louis
Chevrolet watches are being distributed in Switzerland, Spain, and France.
